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EMITT 2026ICA Events
Case study

EMITT 2026: 3,500+ planned B2B meetings at a tourism fair with 28,000+ visitors

Eventiqs's matchmaking infrastructure ran at the 29th East Mediterranean International Tourism and Travel Exhibition.

Event
EMITT 2026
Organizer
ICA Events
Date
February 2026
Location
Istanbul, Türkiye
Sector
Tourism trade fair
28,000+
visitors
~600
exhibitors
3,500+
planned B2B meetings

Goal

Bring tourism professionals together in planned B2B meetings, at a fair of this scale, instead of leaving encounters to chance on the show floor.

What Eventiqs did

  • Registration captured visitor and exhibitor profiles and interests before the fair.
  • Matchmaking surfaced the right counterparts, and meetings were requested and confirmed in the app.
  • Personal agendas and reminders guided visitors to their meetings during the fair.
  • The organizer followed meetings and engagement from the panel.

Outcome

More than 3,500 planned B2B meetings took place between tourism professionals through the Eventiqs matchmaking infrastructure.

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